We believe in eating real food, foods as close to nature as possible. If it flew, grazed the earth, swam in the sea, grew from a tree or in the ground, then it’s probably ok to eat! Food becomes problematic to the body when we process it beyond its natural state, either adding to it or taking away from it.
We don’t count calories for a few simple reasons:
1. Calorie estimates on food labels can be out by up to 25%. The equipment you use to determine how many calories you are burning in the gym can also be off by about 25%. So you can see how this method of calories in calories out is not an exact science.
2. Weighing, measuring and recording foods is a real drag.
3. Calculating your macronutrients at every meal is a sure-fire way to “fall off the wagon” so to speak. It just gets in the way of life.
4. Instead of calorie counting, be aware of your portion sizes and listen to your body. Stop eating when you are 80% full.
We believe part of the enjoyment of life is in enjoying delicious food
We have lives to live! Don’t get so caught up in a regimented diet that you can’t enjoy a meal out with friends, or your son’s birthday cake. Make good choices for 90% of your meals. This means that if you have 5 meals per day, 35 meals per week, you can be flexible with what you eat for 4 of those meals each week, without any sort of guilt or worry that you have “blown it.” Good health is about being mentally happy too.
We believe in eating nutrient-dense foods
By eating real, whole foods most of the time, you will automatically be consuming nutrient-dense foods. All foods in their natural state could be deemed a superfood.
We believe that there is no one size fits all diet
Listen to your body, see how it responds to different foods. If a food makes you feel bad (tired, sluggish, gut aches, skin problems, etc.) stop eating it. If you feel full of life, then it’s probably ok for you!