About Joshua

I’m Joshua—fitness and nutrition coach, Army combat veteran, father of two, and a proud Chicagoan who still thinks deep dish pizza counts as a recovery meal.

My path to coaching has been anything but ordinary. With a biology degree from The George Washington University and 20+ years in healthcare—working in both the clinical and IT sides of radiology—I learned how the human body works from the inside out while also mastering how technology supports better health. Along the way, I earned an MBA in entrepreneurship and innovation, became a Lean Six Sigma Green Belt, and learned how to cut waste and improve performance everywhere from hospitals to home gyms.

I’m also a UHP Distinguished Graduate, Warrior PATHH alum, and proud Volunteer Leader with Team Red, White & Blue. My military years taught me discipline, grit, and resilience—and I now channel that same energy into helping people build confidence, strength, and sustainable routines.

Why ProActive Performance? Because the first habit of highly effective people is to be proactive. That’s how I live, lead, and coach. I don’t wait for change—I create it. My mission is to help you take that same proactive ownership of your fitness, nutrition, recovery, and life.

Outside of coaching, I juggle two businesses—including growing a CoolVu franchise here in Northern Virginia—and raising two amazing kids, a boy and a girl, who remind me daily why health and energy matter. And when I’m not coaching, building my businesses, or parenting, you’ll probably find me competing in IDPA shooting matches, kayak fishing, drumming, or chasing down something new to learn.

Want to talk fitness, nutrition, business, family, recovery—or all of the above? I can do it. Because transformation isn’t just about sets and reps—it’s about living intentionally and building a life you’re proud of, one proactive step at a time.

If you’re ready to train smarter, laugh a little, and finally take control of your health, let’s get started.

👉 Let’s connect: www.linkedin.com/in/josh-maldonado

Trainer at: ProActive Performance