About James

I have spent the last 5 years specialising in helping Novice/Intermediate Strongmen and Women become serious competitors — all without sacrificing time for work or family! Coaching over 300 individuals in 2024!

🏋‍♂️ With over 25 years in strength training and a 10-year Strongman career, I’ve competed in multiple events, including an international competition. I’ve had the privilege of working alongside and training with some of the strongest men and women on the planet. Through my journey, I’ve learned what it takes to stay strong, fit, and healthy while balancing a demanding job and family life.

🎓 I’ve been coaching for over 20 years and have a unique background that combines practical experience and academic expertise. After overcoming my own challenges, I earned a degree and later completed my MSc in Sport and Exercise Psychology. As a qualified Level 4 Strength and Conditioning coach, with additional nutrition qualifications, I’m equipped to provide you with comprehensive coaching that gets results. Since launching JC Performance Coaching in 2020, I’ve helped hundreds of clients both build strength and compete in major competitions with programs that fit their busy schedules.

👥 TEAM and SUPPORT are two of my key values! My passion is helping people like you achieve their Strongman goals, overcome obstacles, and become part of a supportive TEAM of like-minded individuals.

If you’re ready to build strength, excel in Strongman, and find a training routine that works with your lifestyle, let’s talk!

Trainer at: JC Performance Coaching