40+ BUILT AROUND REAL LIFE. Invest in the body you want to live in for the rest of your life. 40+ is a premium monthly coaching service designed to help you build strength, improve fitness and protect your future quality of life — through training that works around your life today and prepares you for the years ahead. Because this goes beyond looking good in the mirror. It’s about being able to move freely, stay strong, keep your independence and continue doing the things you love as you get older. It’s about having the strength to keep up with your family, the fitness to enjoy your hobbies and the physical capability to make everyday life easier. The habits you build now can influence how you feel, move and function in the future. Building strength, maintaining fitness and developing the capacity to handle life’s physical demands are investments that can pay dividends for years to come. The aim isn’t just to improve how you look today. It’s to build a body that serves you well for life. YOUR FUTURE SELF WILL THANK YOU. Life gets busy. Work, family, responsibilities, stress and recovery all compete for your time and energy. Finding a training programme that fits around everything else can feel like another challenge in itself. Too many programmes demand unrealistic schedules, overcomplicate the process or ignore the individual needs and circumstances that influence how you train. 40+ takes a different approach. Every workout is designed to take approximately 40 minutes, making it easier to fit purposeful training into a busy schedule without sacrificing your other responsibilities. No need to spend hours in the gym. No complicated routines. No expectation that you have unlimited time or energy. Just structured, effective training that makes the time you have count — helping you build the strength, fitness and resilience you need for the life you’re living now and the years ahead. TRAIN FOR THE LIFE YOU WANT TO KEEP LIVING. Your programme is tailored to your goals, training history, current fitness, lifestyle, availability and recovery. It brings together strength, conditioning and all-round fitness in a structured, purposeful approach designed around you. Each workout is built around a clear objective, with sessions lasting approximately 40 minutes to help you train consistently even when life gets hectic. As you progress, your programme evolves with you. Adjustments are made based on your performance, recovery and feedback, helping you keep moving forward without unnecessary complexity or guesswork. No cookie-cutter plans. No endless searching for the next workout. No wasting time wondering what to do. Just intelligent, progressive training that works around your life and helps you make every session count. WHAT SETS 40+ APART? Built around your schedule Work, family and everyday commitments aren’t going away. Your training needs to account for them. With focused 40-minute workouts, you can make your health a priority without fitness becoming another full-time job. Personalised to you Your starting point, goals, experience and individual circumstances matter. Your programme is designed around you, with the flexibility to evolve as your needs and abilities change. Strength for everyday life Strength is about more than lifting heavier weights or changing how you look. It’s about building the physical capacity to handle everyday demands, maintain confidence in your movement and support your independence as you get older. Fitness that goes beyond the mirror Improving your appearance can be a great motivator, but it’s only one part of the picture. Strength, conditioning, mobility and sustainable training habits all contribute to a more capable body and help support an active lifestyle as you age. Training that respects recovery Stress, sleep, workload and previous injuries can all influence how you feel and perform. Your programme takes these factors into consideration and can adapt as circumstances change, helping you pursue consistent progress without treating every session as an all-out effort. Coaching and accountability Having a plan is one thing. Sticking to it is another. Through ongoing programme adjustments, direct in-app messaging, feedback and support, you’ll have guidance to help you stay consistent and keep moving towards your goals. WHAT YOU GET * Bespoke monthly training programming tailored to your goals, experience, lifestyle and availability. * Focused 40-minute workouts designed to fit around your schedule and make your training time count. * Ongoing programme adjustments based on your performance, progress, recovery and feedback. * Direct in-app messaging for questions, guidance and support. * Clear structure and direction so you know what to do and why you’re doing it. * Personal accountability to help you build consistency and stay focused. * An all-round approach to fitness encompassing strength, conditioning and long-term physical capability. DON’T JUST TRAIN FOR TODAY. PREPARE FOR WHAT’S AHEAD. 40+ is for people who are tired of jumping between programmes, struggling to find the time and putting their health at the bottom of the priority list. For people who want to feel stronger, fitter and more capable without spending hours in the gym. For people who want a coach, not just a workout. And for people who understand that looking after their health isn’t about chasing their younger self. It’s about investing in the person they are now and the person they want to be in the decades ahead. You can’t control every aspect of getting older. But you can take steps today to build strength, maintain fitness and develop habits that support your future health, mobility and independence. You don’t need a perfect schedule, endless motivation or a complicated programme. You need an approach that works for you, 40 minutes to put the work in, and the consistency to make it count. The work you put in today can make tomorrow easier and the years after that too. 40+ — Built around real life. Designed with your future in mind.